Clarence House's standard reply is, for many events, a postcard-size photocard. This post charts the evolution of the postcard-size photocard for Prince Charles & Duchess Camilla.
I attribute the redesigns mainly to cost-cutting measures. Clarence House received 40-80 thousand letters & cards each year. So, a little bit saved on each reply could equal hundreds or thousands of dollars.
Note: Each version's photocards could be vertical or horizontal depending on the photo used.
Version #1 (2014-2016)
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| Version #1 Front |
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| Version #1 Back |
- Glossy finish on photo
- Typed message on back in italics
Version #2 (2017-2018)
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| Version #2 Front |
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| Version #2 Back |
- Same as Version #1 except:
- Added white border around the photo
Version #3 (2019-present)
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| Version #3 front |
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| Version #3 Back |
- Same as Version #2, except
- Added Prince of Wales feathers on back
- Smaller font
- Slightly smaller card (about 1mm)
- Thinner and lighter cardstock
- No glossy finish on photo
